Electronic Arts started a new ad campaign over the weekend for their upcoming release, Dead Space 2. The ads use the idea that “a mom’s disapproval has always been an accurate barometer of is cool.” Based on this notion, EA recruited over 200 moms for focus testing of Dead Space 2. Obviously EA knew that Dead Space 2 is not the type of game a mom would be interested in, or enjoy. Below is a behind-the-scenes view of what took place, and the results.
Showing posts with label dead space. Show all posts
Showing posts with label dead space. Show all posts
Tuesday, January 18, 2011
Wednesday, July 28, 2010
Comic-Con Rampage
Friday, May 21, 2010
This Is Why We Can’t Have Nice Things
I’ve been on a mission the last couple months to play some of the great games that I’ve missed. Either by reason of just not bothering or not having time, these were games that received great scores and reviews. Some were even Game of the Year. Sadly, I’m reminded why I skipped several of these games; they are all too short.
I created a list a while back of great games I had missed that I wanted to catch up and play. Some of these included games I talked about last time (Mass Effect 1 & 2, Fallout 3) but some were critically acclaimed games. The rest included Batman: Arkham Asylum, Bioshock 2, and Splinter Cell: Conviction. I also have not played Assassin’s Creed 1 or 2, but I haven’t felt inclined to play an open world collect-stuff game.
I created a list a while back of great games I had missed that I wanted to catch up and play. Some of these included games I talked about last time (Mass Effect 1 & 2, Fallout 3) but some were critically acclaimed games. The rest included Batman: Arkham Asylum, Bioshock 2, and Splinter Cell: Conviction. I also have not played Assassin’s Creed 1 or 2, but I haven’t felt inclined to play an open world collect-stuff game.
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