Duty Calls: The Calm Before The Storm

Electronic Arts marketing did it again. Last month EA unveiled their ad campaign for Dead Space 2 called Your Mom Hates Dead Space 2. To promote their new title, Bulletstorm, the people at People Can Fly and Epic Games released a free downloadable game titled, Duty Calls. The game is a parody of modern military shooters, particularly the Activision series Call of Duty, and pokes fun the various first-person-shooter tropes which in the past were received by fans as taking themselves too serious.

Your Mom Medium Disapproves of Dead Space 2

Electronic Arts started a new ad campaign over the weekend for their upcoming release, Dead Space 2. The ads use the idea that “a mom’s disapproval has always been an accurate barometer of is cool.” Based on this notion, EA recruited over 200 moms for focus testing of Dead Space 2. Obviously EA knew that Dead Space 2 is not the type of game a mom would be interested in, or enjoy. Below is a behind-the-scenes view of what took place, and the results.