“I don’t think Valve can pick just one thing and think the issue would go away if we fixed that,” he said, “We have to show EA it’s a smart decision to have EA games on Steam, and we’re going to try to show them that.”
Newell noted that companies have to earn the right to install content on their customers' PCs on a regular basis, and Steam isn’t any different. “We have to prove we are creating value on an ongoing basis, whether it’s to EA or Ubisoft or whoever. We really want to show there’s a lot of value having EA titles on Steam. We want EA’s games on Steam and we have to show them that’s a smart thing to do.”
He added that Steam is continuing to improve and that those improvements will show companies like Electronic Arts that Steam is a platform where they can grow revenue, “I think at the end of the day we’re going to prove to Electronic Arts they have happier customers, a higher quality service, and will make more money if they have their titles on Steam. It’s our duty to demonstrate that to them. We don’t have a natural right to publish their games.”
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