In November 2009, Call of Duty: Modern Warfare 2, developed by the now shell of its former self Infinity Ward, set the pre-order record by selling nearly 3 million copies before its release. Day one says reached almost 5 million between the US and UK, generating $310 million in revenue and making it the biggest entertainment launch in history. The game went on to sell over 20 million copies worldwide and amass over $1 billion in sales.
But that was so last year. The newest iteration of the annualized Call of Duty franchise, Black Ops, is already shaping up to break records set by last year’s model. GameStop’s Senior Vice President of Merchandising Bob McKenzie told Gamasutra that the game is looking to overtake where Modern Warfare 2 was last year.
“GameStop is tracking to all-time, record reservations on Call of Duty: Black Ops. We are ahead of where we were with Call of Duty: Modern Warfare 2 last year, which previously set the industry standard.”
Treyarch, who is developing Black Ops, also announced this week that game would ship with support for stereoscopic 3D for all platforms. VG247 had a first hand experience with the 3D enabled version, which you can read about here. A 3D TV and 3D glasses are still required, but it is a nice gesture for early adopters who have already invested in 3D technology for the home.
I haven’t played a Call of Duty game since 2003 when the first one was released, so I’ll be picking up Black Ops, though I’m not sure how close it will come to actually breaking Modern Warfare 2’s record-setting sales. EA’s reboot of the Medal of Honor franchise, being released on October 12, is sure to take some of Black Ops’ potential customers, but Call of Duty: Black Ops will surely reach high sales numbers. Whether those numbers actually beat Modern Warfare 2’s in the short or long term, is a toss-up.
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